Robert and Regan could just as easily have grown cotton on their farm…or other crops grown on fields like soybeans, corn, wheat or peanuts. After all, sweet potatoes didn’t get off to a good start on the family farm. ‘The first year was a disaster’, says Robert, remembering. ‘The crop was practically worthless. Actually, we wanted to start growing something else, but we kept at it anyway.’ ‘And a good thing we did!’, adds Regan. ‘Since then, the sweet potato has increased in prominence. In fact, the sweet potato is the most important reason that our business is growing each year!’